FilmStruck, Turner’s first domestic subscription video on-demand service for film aficionados, launched in November 2016. Developed and managed by Turner Classic Movies (TCM), in partnership with The Criterion Collection, the SVOD service offers the largest streaming library of contemporary and classic arthouse, indie, foreign and cult films and is the exclusive streaming home of the world-renowned Criterion Collection.
FilmStruck is available on Apple TV 4th generation devices, Amazon Fire TV, Google Chromcast web, iOS and Android devices. It will launch on Roku, Playstation 4 and Xbox One in the coming months.
Since launch, FilmStruck has exceeded subscriber projections, with the majority of users choosing the premium tier of service. In just over five months in marketplace, FilmStruck has already developed a passionate fan base and is experiencing a very low churn rate.
President of Turner Content Distribution & Turner Classic Movies
Coleman Breland is president of Turner Content Distribution (TCD), the domestic distribution, sales and marketing arm of Turner and president of Turner Classic Movies (TCM). Breland’s responsibilities within TCD include overseeing affiliate sales, marketing promotion, interactive television and new technology business development for the news and entertainment networks of Turner. Breland supervises the sales and negotiations for Turner’s 10 domestic basic cable networks including, CNN, TNT, TBS and Cartoon Network, as well as the partnerships developed by Turner Private Networks and the Business Development group. He also manages the affiliate marketing and affiliate ad sales groups and works to further align their efforts with affiliate partners. Breland is charged with maximizing the potential of TCD to clients and partners and with furthering the industry-leading value and return on investment of the Turner networks. Within his TCM role, Breland is responsible for new distribution opportunities, digital brand extensions, e-commerce and direct-to-consumer engagement opportunities. He is based in Atlanta and reports to David Levy, president of Turner.
Breland was most recently chief operating officer for TCD, a role he assumed in 2009 after serving as executive vice president of sales and marketing of the distribution unit since 2003. In 1999, Breland joined the division as senior vice president of marketing and sales. Promoted in 1995 to senior vice president, marketing and sales, Breland was responsible for the strategic development and execution of THS’ marketing and revenue efforts. He joined Turner in 1994 as vice president of marketing for Turner Home Satellite (THS), where he was responsible for developing advertising and marketing strategies and programs as well as analyzing consumer research and agency selection and management. Prior to joining Turner, Breland served as director of marketing and communications for Arthur Andersen/Andersen Consulting in Atlanta for more than six years.
Breland currently serves on the Board of Advisors for the Center for Ethics at Emory University, and on the board for the Covenant House of Georgia. He is also a member of the CTAM Educational Foundation Board of Directors and of the Piedmont Park Conservancy. He has previously served on the board for the Center for Civil and Human Rights, and on the board of directors for Zoo Atlanta, as the chair for the organization’s marketing committee from 2003 to 2008. He also served on the board of CTAM (Cable & Telecommunications Association for Marketing) from 2002 to 2005, and served on the board of Prevent Child Abuse Georgia (formerly Georgia Council on Child Abuse) from 1996 to 2002. Breland also served on the board of SBCA (Satellite Broadcasting and Communications Association) for five years. He holds a master of arts degree in journalism, radio, television and film from the University of Georgia and a bachelor of arts degree in English from Pfeiffer College in North Carolina. In addition, he completed a graduate study program at Edinburgh University in Scotland.
Executive Vice President of Turner Portfolio's 360 Brand Strategy and General Manager of TCM & FilmStruck
Jennifer Dorian is executive vice president of Turner Portfolio 360 Brand Strategy and general manager of Turner Classic Movies (TCM) and FilmStruck. In her newly created brand strategy position, Dorian is leading a company-wide initiative to identify new opportunities for revenue growth from 360-degree brand extensions across Turner networks, franchises, talent and characters. Working directly with brand managers, she oversees a collaborative strategic planning process to formulate the strategy, vision and approach to launching new businesses in a coordinated effort across the portfolio, while providing support to the individual business units as they pursue innovative and profitable brand extensions.
Dorian also oversees the day-to-day operations of TCM and FilmStruck, including all strategy, business development, marketing, branding, digital initiatives, programming and on-air campaigns for both brands, as well as the strategic planning, marketing and operations for subscriber growth and retention at FilmStruck. She reports to Coleman Breland, president of Turner Content Distribution and Turner Classic Movies, and Doug Shapiro, executive vice president and chief strategy officer at Turner.
Dorian previously served as chief strategy officer for Turner Entertainment Networks, overseeing strategic business planning and brand identity development and image marketing for TBS, TNT, truTV and TCM. Since joining Turner Broadcasting in 2000, Dorian has led the development of the TNT drama brand, which helped propel the network to rank as ad-supported cable's #1 network in delivery of key adult demos for six consecutive years. Dorian also oversaw the creation and implementation of the "TBS Very Funny" brand, and her work was recognized by the industry and named into the CTAM Marketing Hall of Fame.
Prior to joining Turner in 2000, Dorian was director of strategic services for sports and leisure marketing at The Coca-Cola Co., based in Atlanta. In that capacity, Dorian oversaw a portfolio of U.S. sponsorships, assessing proposals and evaluating brand alignment and potential returns on investments. Previously, Dorian was manager of kids marketing for Pizza Hut, Inc., a division of PepsiCo. She joined the company as assistant manager of new product development. Dorian also served as director of marketing for InfoVentures of Atlanta, a partnership of Cox Enterprises and the former BellSouth.
Dorian holds a master of business administration degree from the University of Texas and a bachelor's degree from Emory University She serves on the board of the Atlanta Beltline Partnership and the Path Foundation. She has been recognized by Women in Cable Telecommunications (WICT) with the Horizon Award as well as one of their Woman to Watch. She was also named as one of Brand Week Magazine’s “Brand Builders”.