In case you haven't noticed, Turner's truTV is on a bit of a tear. The network enters the 2017-18 Upfront season with unmatched momentum, real ratings success, and a distinct brand identity centered around creator-driven comedic programming. With year-over-year growth in prime among both adults 18-34 (+5%) and adults 18-49 (+2%), and a median age of 36 that makes it the eighth youngest primetime network in the industry, truTV is bucking trends across the media landscape, and breaking through with a growing portfolio of fan-centric franchises.
truTV underwent an extensive and well-documented rebrand that began in October 2014, and within the past year has solidified its position as the home for unique, creator-driven projects across a variety of scripted and unscripted formats. In late 2016, the network unveiled a new tag line – Funny because it's tru – which cemented its comedic identity and showcased the network's deep portfolio of talent and formats. In addition to consistent ratings growth in both prime and total day among adults 18-34 and adults 18-49, the network is delivering audiences that are younger (median age of 36) and more affluent than at any point in its history. The network's engagement with its fan base is also at an all-time high, delivering more than 3 billion social impressions in 2016, and recording its best month ever with more than 94 million total video views across its social and digital platforms in January 2017 alone.
truTV was also the first network to announce its commitment to more content and in Q4 2016, it drastically reduced its commercial load across its prime premiere schedule. The result was not only a surge in networks across the landscape adopting this new practice, but also a significant increase in recall of advertisers' messages and a meaningful sales lift that increased actual dollars spent by consumers. truTV remains committed to this initiative and in 2018 will substantially increase its limited-commercial load inventory to 15% across its entire primetime schedule.
truTV @ TCA Summer 2017 Press Tour
truTV's At Home with Amy Sedaris
Airdate: Late 2017
Comedy legend Amy Sedaris will apply her sincere yet distinctive brand of silliness to At Home with Amy Sedaris, a one-of-a-kind mash up of hospitality, variety and talk show formats. Through her imaginative characters and unique point of view, the series will showcase Sedaris' diverse but necessary homemaking skills, from Frenching beans and gutting a trout to crocheting miniature sweaters and entertaining businessmen. Each episode of At Home with Amy Sedaris will revolve around a traditional theme and will seamlessly combine Sedaris' humor and talents as a crafter, chef, baker and hostess.
Panelists (click on names to access bios):
Amy Sedaris (Creator/Star/Executive Producer)
Jodi Lennon (Writer/Producer)
Cindy Caponera (Writer/Executive Producer)
Introduction by Chris Linn (President of truTV)
truTV's The Chris Gethard Show
Series Premiere: Thursday, Aug. 3
The Chris Gethard Show is a one-of-a-kind weekly spectacle. The cult hit show has attracted a host of celebrity A-Lister guests including; Will Ferrell, Amy Poehler, P. Diddy, and Zack Galifinakis to take part in what has been called, "a riveting experiment in seat-of-your-pants broadcasting." Gethard ring-leads a panel of comedian oddball friends who participate in games, pull off bizarre stunts, and interact live with his worldwide fan following.
Chris Gethard (Host)
Shannon O'Neill (Cast Member)
Murph Meyer (Cast Member)
David Bluvband (Cast Member)
J.D. Amato (Executive Prdoucer)