Turner Viewernomics Source Information

Ad Date: June 5, 2017

ViewernomicsConsumers are highly engaged in political news. Advertising in political content pays dividends with stronger ad recall and purchase intent than in other news.

(Brought to you by Turner & CNN – Source: Nielsen total day, total viewer average audience through 2017; CNN/Media Science Political News Study December 2015).

Ad Date: June 6, 2017

Viewernomics: Kids have tremendous influence on buying behavior within the family, across all categories.  93% of parents say they consider buying products that their children mention.

(Brought to you by Turner & Cartoon Network – Source: Nielsen, Turner Annalect/OMD, AD EFFECTIVENESS IN A CO-VIEWING MULTI- SCREEN ENVIRONMENT, November 23, 2015).

Ad Date: June 7, 2017

Viewernomics: Limited commercial interruption pays off for advertisers. It offers a more deeply engaging environment and higher brand awareness.  And ultimately it increases sales significantly — over 4 times that of programs with typical ad breaks.

(Brought to you by Turner & truTV – Sources: Nielsen, 12/28/15-12/25/16-12/29/14-12/27/15, Mon-Sun 8pm-12m, truTV length of tune report, demos as indicated live data; Tapestry Custom Study, Impractical Jokers LCI vs Normal Ad Load, January 2017; Nielsen Catalina Solutions, Analysis Period: October 3, 2016 – January 29, 2017 and Nielsen Buyer Insights, Pre-Period: 10/3/15-10/2/16; Campaign Period: 10/3/16-12/31/16).

Ad Date: June 8, 2017

Viewernomics: Consumer behavior points to the continued importance of the TV set – in a three-year trend of device consumption, data shows that STB VOD and OTT devices have been the largest disruptors in the market, evolving from just 9% combined share in the Q4’14 to 41% in Q4’16.

(Brought to you by Turner, tbs & TNT – Source: FreeWheel Video Monetization Report 4Q 2016).

Ad Date: June 9, 2017

ViewernomicsMillennials are at a stage in their life where they are experiencing tension between confidence in themselves and insecurity in their busy adult lives. They turn to humor to lean into this chaos and laugh it off, as well blow off steam.

(Brought to you by Turner & truTV – Source: “Funny Because It’s tru: Humor’s Role in the Journey of Adulting” by Insight Strategy Group, 4Q’16).

Ad Date: June 12, 2017

Viewernomics: Social branded content from TV networks are more engaging than non-branded posts, according to ListenFirst.  Branded content from Turner generates more than 4x the engagement on social media than content posted on advertisers’ owned pages.

(Brought to you by Turner Ignite – Source: ListenFirst. Based on branded content Facebook posts for Turner and other TV networks from 7/1/16- 5/21/17. Engagement includes Lifetime Reactions, Shares, & Comments).

Ad Date: June 13, 2017

Viewernomics: Since 2014, television dvertising and video content have become significantly more influential triggers for new car purchases – with 53% of new car buys influenced by television advertising and video content in 2016 compared to 22% in 2014.

(Brought to you by Turner Ignite’s custom Consumer Decision Journey Auto Research; 2016).

Ad Date: June 14, 2017

Viewernomics: Dollar for dollar, TV provides the most scale and delivers the highest return on ad spend from both a sales and awareness perspective. TV continues to be the best vehicle to deliver a brands’ message seen by a large audience and within premium environments. For a $1 million investment, TV’s lift is consistently 7x better than paid search and 5x better than online display advertising.

(Brought to you by Turner Ignite – Source: Neustar White Paper: Evaluating the Effectiveness of TV Advertising in the Modern Media Landscape, 2017; impact of online video ads in driving online applications in both the finance and insurance industries).